Headhouse Square

Headhouse Square

Wednesday, January 19, 2011

Prospect Builder: Can You Bench Your Weight?

http://www.youtube.com/watch?v=3FGZvFZdVbk - I Lift Things Up and Put Them Down

It's that time of year when New Year's Resolutions must come into action. Just drive by any health center and you will find packed parking lots and new membership applications piling up. Real Estate agents should easily identify with this. Here's how:

Real Estate agents should spend most of their time prospecting and networking. This is essentially "The Workout." Sadly, many agents deviate away from this and complain they do not achieve results. This is very similar to somebody who wants to become more physically fit. I suspect that more than 40% of the new gym memberships signed in 2011 will not maintain a consistent workout program. Likely, 80% of real estate agents DO NOT maintain a consistent and effective weekly prospecting campaign.

So how should someone in "the biz" or "getting in the biz" judge their own professional fitness level? Just think of a goal one would have in physical training: Can you bench your weight?

Most people fairly new to working out can not bench their weight or run a mile in less than 10 minutes. These are good focus points for achievement. In real estate, the amount you bench is your "Needed Monthly Income". You know, how much money one would make each month to pay their bills. Once this is achieved, it MUST be maintained for it to be a success. Then move on to the next weight.

The beauty behind this is, as one increases their strength, their weight increases also, thus naturally they must work harder to bench their new weight. The same holds true in real estate prospecting. Establish a weekly "workout" routine that incorporates keeping in touch with your database as well as a routine that implements new contacts. For more on the Prospecting and Physical Fitness comparison, contact me any time! Good luck, Stay in Shape (Both Physically and Professionally) and have much success!