Headhouse Square
Sunday, February 13, 2011
Thursday, February 10, 2011
Friday, February 4, 2011
Wednesday, January 19, 2011
Prospect Builder: Can You Bench Your Weight?
http://www.youtube.com/watch?v=3FGZvFZdVbk - I Lift Things Up and Put Them Down
It's that time of year when New Year's Resolutions must come into action. Just drive by any health center and you will find packed parking lots and new membership applications piling up. Real Estate agents should easily identify with this. Here's how:
Real Estate agents should spend most of their time prospecting and networking. This is essentially "The Workout." Sadly, many agents deviate away from this and complain they do not achieve results. This is very similar to somebody who wants to become more physically fit. I suspect that more than 40% of the new gym memberships signed in 2011 will not maintain a consistent workout program. Likely, 80% of real estate agents DO NOT maintain a consistent and effective weekly prospecting campaign.
So how should someone in "the biz" or "getting in the biz" judge their own professional fitness level? Just think of a goal one would have in physical training: Can you bench your weight?
Most people fairly new to working out can not bench their weight or run a mile in less than 10 minutes. These are good focus points for achievement. In real estate, the amount you bench is your "Needed Monthly Income". You know, how much money one would make each month to pay their bills. Once this is achieved, it MUST be maintained for it to be a success. Then move on to the next weight.
The beauty behind this is, as one increases their strength, their weight increases also, thus naturally they must work harder to bench their new weight. The same holds true in real estate prospecting. Establish a weekly "workout" routine that incorporates keeping in touch with your database as well as a routine that implements new contacts. For more on the Prospecting and Physical Fitness comparison, contact me any time! Good luck, Stay in Shape (Both Physically and Professionally) and have much success!
It's that time of year when New Year's Resolutions must come into action. Just drive by any health center and you will find packed parking lots and new membership applications piling up. Real Estate agents should easily identify with this. Here's how:
Real Estate agents should spend most of their time prospecting and networking. This is essentially "The Workout." Sadly, many agents deviate away from this and complain they do not achieve results. This is very similar to somebody who wants to become more physically fit. I suspect that more than 40% of the new gym memberships signed in 2011 will not maintain a consistent workout program. Likely, 80% of real estate agents DO NOT maintain a consistent and effective weekly prospecting campaign.
So how should someone in "the biz" or "getting in the biz" judge their own professional fitness level? Just think of a goal one would have in physical training: Can you bench your weight?
Most people fairly new to working out can not bench their weight or run a mile in less than 10 minutes. These are good focus points for achievement. In real estate, the amount you bench is your "Needed Monthly Income". You know, how much money one would make each month to pay their bills. Once this is achieved, it MUST be maintained for it to be a success. Then move on to the next weight.
The beauty behind this is, as one increases their strength, their weight increases also, thus naturally they must work harder to bench their new weight. The same holds true in real estate prospecting. Establish a weekly "workout" routine that incorporates keeping in touch with your database as well as a routine that implements new contacts. For more on the Prospecting and Physical Fitness comparison, contact me any time! Good luck, Stay in Shape (Both Physically and Professionally) and have much success!
Wednesday, January 5, 2011
Friday, November 26, 2010
'Tis the season to be buying!
Ah, the holidays. Traffic jams, malls and parking lots, pumpkin pie, turkey, snowmen and jingle bells. With so much going on, who has time to purchase a house, right? I know many consumers and agents simply give in to the notion that real estate halts to an abrupt stop when the holidays approach. While the inventory numbers may be down, and many are preoccupied with the holiday festivities, there are still great opportunities for buyers, sellers and agents!
At times over the past few years I have heard some of my own agents say "this time of year is always slow", and concede business is slow. I don't understand this. I recall one top producer telling me that he spends more marketing dollars during the holidays than other times of the year simply because other agents cut back. That gives him a competitive advantage. This is a time agents need to work harder for their clients and their business.
Regardless of the time of year, some situations such as estate sales, divorce sales, leases maturing, relocations, etc.. create an immediate need for real estate services. So get out there and hit the pavement (consumers and agents)! You never know what you'll find.
At times over the past few years I have heard some of my own agents say "this time of year is always slow", and concede business is slow. I don't understand this. I recall one top producer telling me that he spends more marketing dollars during the holidays than other times of the year simply because other agents cut back. That gives him a competitive advantage. This is a time agents need to work harder for their clients and their business.
Regardless of the time of year, some situations such as estate sales, divorce sales, leases maturing, relocations, etc.. create an immediate need for real estate services. So get out there and hit the pavement (consumers and agents)! You never know what you'll find.
Wednesday, November 24, 2010
E-card or the Real Deal?
I love technology. I love the ease of communication, the instant gratification, and the immediate access to information. So recently I received a birthday card and Thanksgiving card from a couple of vendors via e-mail and I got to thinking.
On the surface I recognized the type of e-card based on the subject line and felt recognized for a split second, then proceeded to delete the card from my e-mail. I have no idea what it said nor can I recall the vendor that sent it. My immediate concern (as always is with e-mail) was to delete it in case it was a virus.
Now, if I was so quick to discard the e-card, how are my e-messages coming across to my client base? I can only assume they are just as likely to be as impressionable as those sent to me. I've been to numerous prospecting events and seminars regarding how to market to your sphere, and how to use technology, etc... yet it has never been as apparent as it is now - we need to get back to sending an actual card!
I know it's crazy, but I every time I receive a card in the mail, with actual ink and human signatures (I know this can be rare), I feel compelled to hold on to it. And I typically remember who sent the card, so the impact is obviously greater and more lasting. Yes, technology is great and keeps getting better, but let's not forget or take for granted the human element that comes with staying in touch.
On the surface I recognized the type of e-card based on the subject line and felt recognized for a split second, then proceeded to delete the card from my e-mail. I have no idea what it said nor can I recall the vendor that sent it. My immediate concern (as always is with e-mail) was to delete it in case it was a virus.
Now, if I was so quick to discard the e-card, how are my e-messages coming across to my client base? I can only assume they are just as likely to be as impressionable as those sent to me. I've been to numerous prospecting events and seminars regarding how to market to your sphere, and how to use technology, etc... yet it has never been as apparent as it is now - we need to get back to sending an actual card!
I know it's crazy, but I every time I receive a card in the mail, with actual ink and human signatures (I know this can be rare), I feel compelled to hold on to it. And I typically remember who sent the card, so the impact is obviously greater and more lasting. Yes, technology is great and keeps getting better, but let's not forget or take for granted the human element that comes with staying in touch.
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