Ah, the holidays. Traffic jams, malls and parking lots, pumpkin pie, turkey, snowmen and jingle bells. With so much going on, who has time to purchase a house, right? I know many consumers and agents simply give in to the notion that real estate halts to an abrupt stop when the holidays approach. While the inventory numbers may be down, and many are preoccupied with the holiday festivities, there are still great opportunities for buyers, sellers and agents!
At times over the past few years I have heard some of my own agents say "this time of year is always slow", and concede business is slow. I don't understand this. I recall one top producer telling me that he spends more marketing dollars during the holidays than other times of the year simply because other agents cut back. That gives him a competitive advantage. This is a time agents need to work harder for their clients and their business.
Regardless of the time of year, some situations such as estate sales, divorce sales, leases maturing, relocations, etc.. create an immediate need for real estate services. So get out there and hit the pavement (consumers and agents)! You never know what you'll find.
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